Gone are the days where a B2B copywriter is considered just the mere freelancer. In this day and age, many people know that B2B stands for business to business (for those who don’t know). Of course, many people do claim to be freelancers when they’re self employed of course, but a genuine copywriter doesn’t just claim to be one… He (she, or even they to remain politically correct), have gone the extra mile to obtain a good bit of education and in most cases has racked up enough experience in order to help other businesses succeed in their endeavors and goals. Why? The answer is simple:
B2B Writers are connoisseurs of advertising, sales, public relations, and journalism.
What Does a B2B Writer Actually Do?
A business-to-business writer does a lot more than just copywriting. It’s one thing to write an essay for someone’s school paper, design a resume, or write technical information, and then you have B2B writers. They can do all of that, but they do so much more.
These writers are masters of their trade, and they’ve been writing for businesses primarily. Many times, the writer needs to do more than just get the attention of the company’s key members, but the company’s leaders as a whole. This means that while the CFO or CEO of a company doesn’t want to spend too much money having someone else do the work (and paying well for it, since B2B writers have so much talent), the marketing directors, advertisement departments, and assistant directors do, because there is a need for it. B2B copywriters have to make articles, create e-mail lists, social media posts, and even product reviews and guides of numerous types.
What Sets the Best Writing Service in Missouri Apart from the Rest
Many freelancers have a select niche that they specialize in. What sets a B2B writer apart is that while they may have a primary niche that they’ve done in some ways, they are able to universally challenge themselves and adapt to many different niches for the sake of sharing their clients dreams and visions. As a writing service, they have to know how to create promotional content, SEO content, and have a working knowledge of digital marketing in order to truly help their clients gain the online exposure they deserve. This is a win-win situation for the business writer and the company they’re working for.
The Difference Between B2B and B2C
There is more logic that is involved in B2B copywriting, and it’s directed more towards helping the business, as compared to B2C – or business to consumer – copywriting. There is a very broad spectrum however, because B2B often does incorporate B2C writing, but the sole purpose is to help the business primarily. For example, writing a great product review article for a company with all of the amazing features of a product does inadvertently help the consumer decide on why to buy a product. They may even often cause the consumer to go ahead and buy the product. However, by doing so they’re primarily helping the business by providing a positive return on investment (ROI) and increasing revenue, as well as customer numbers.
The difference in the writing styles is primarily in the emotion of the context. Business to Business writers often have logic and information in their writing. They don’t tell too many stories (but are capable when necessary), and they often create longer sales cycles for companies than that of a B2C writer. They need to understand complex details of everything they write about, and often do a lot in terms of research. They have to pay attention to demographics and other minute details to reach out to the right target audiences.
Business to Consumer writers or writing is done with emotion (as our Firestick Article). They tell a big story in order to help achieve the same results and persuade people to buy a product. As a B2B writer, they may still use the same techniques, but they are targeting a small group of an audience rather than the entirety of a large group that a B2B writer falls on. They lean more towards writing about trends, fashion, and what’s “in style” today. They are not so concerned with technographics, intentional data, and firmographics that a B2B writer needs to focus on.
What About Web Content?
Another common thing to note is that B2B writers also often specialize in web design, graphic design, logo design, branding, and much more. It’s important that all content online is of the best quality, and just like technical writing information, a company’s website can determine how well their articles rank as a whole. Finding the best content writers in Missouri can be hard because there is such a small market, but due to the fact that the cost of living is less, having a good writer in the Midwest can greatly improve your company’s outreach and search engine rankings. This provides even more exposure, proper target marketing, and benefits everyone involved:
· The Writers Themselves
Simply put, the writers benefit from every experience including failures, because good business writers are running a business. They need to learn from their mistakes and apply themselves further.
· The Companies (Clients)
The companies benefit because they gain the revenue, customer base, audience targets, and capitalize on their investment.
· The Consumers Matter Too
The consumers benefit because they are indeed getting information that may persuade them to use or purchase from the company which is actually the client.
So is B2B or B2C for Me?
This depends on what exactly you’re looking for. Either way, a good writing service can help you with either one of these target objectives. Good writing services have members who are skilled in their fields, and even the need for a college degree isn’t necessary – it’s all about experience and certifications anymore.